New focus report: Human in the Loop - AI and the Film Value Chain

In this focus report, stemming from the Public Film Funding at a Crossroads series, Dr. Angus Finney guides us through the many wonders and challenges that AI is bringing to the film sector and helps us navigate the unchartered waters with practical advice, use cases, industry insights, and some humor to lighten the load.

To be proactive in the conversation – both about its opportunities and its challenges – we need to familiarize ourselves with AI’s role across various facets of the film value chain. This mean investing time in learning and understanding new AI-powered tools and workflows, many of which are disruptive to established processes.

The publication is 123 pages and is divided into 14 Chapters, each of which can be read independently.

Read the report here

Human in the Loop is a publication that is aimed at managers, decision makers, creatives and funders – both public and private – and the wider screen entertainment industry at large. The work is deeply grounded and brings together Dr. Angus Finney's research and MBA-level teaching over the past three years at Cambridge University; and his training and mentoring responsibilities with the British Film Institute, The National Film School of Denmark, Screen Ireland, Cine Regio, and Film i Väst.

The report has been produced on behalf of CineRegio in collaboration with ALCA Nouvelle-Aquitaine, Ffilm Cymry Wales, Film i Väst, Flanders Audiovisual Fund, Pictanovo and MOIN Film Fund Hamburg Schleswig-Holstein.