The new report "Streaming Evolution: Navigating Three Years of SVOD Trends"

The new report Streaming Evolution: Navigating Three Years of SVOD Trends by The Film Agency offers an in-depth analysis of the European streaming landscape – expanding on the chapter about the audiovisual industry in Film i Väst Analysis latest audience report The Audience Isn’t Waiting—Are We Ready to Change?. The report provides an overview of how audiences across Europe engage with streaming, which platforms are leading, and how viewing habits are shifting. It offers valuable insights into the evolution of digital media consumption at a European level – and invites reflection on what this might mean for the future of audience engagement.

The report is written by Celia Fumanal and Diego J. Fernández from The Film Agency.

Background and insights

This publication serves as a follow-up to the report The Audience Isn’t Waiting—Are We Ready to Change?, which explored how public film agencies and the wider European film industry need to rethink their relationship to audiences. One of the themes that emerged was the importance of understanding the broader audiovisual ecosystem—including the evolving role of streaming platforms. To expand on this perspective, we invited The Film Agency to develop their contribution into a stand-alone focus report dedicated to the streaming landscape in Europe. The aim is not to frame streaming as a competitor to cinema, but rather as a parallel force—one that continues to shape audience behaviour, expectations, and access to film. By exploring the strategies and development of streaming platforms, we hope to provide new insights into how public film institutions and the wider industry can navigate ongoing change—and ultimately discover new ways to connect with audiences.

The Film Agency

The Film Agency offers marketing solutions for producers, sales agents, and distributors around the world. Through strategic thinking, they deliver timely and effective campaigns, combining insightful, cutting-edge assets with authentic storytelling to strengthen the brand of audiovisual projects.

Graphics: Javier Peña