Göteborg Film Festival’s 8th Nostradamus Report – “Transforming Storytelling Together” – was presented today at the festival’s annual Nostradamus seminar. The annual report looks into the future of the screen industries 3-5 years from now through research and interviews with industry experts. The 2021 report expects the industry to go through an extensive reality check moving from streaming to reality warfare, and from pandemic to green issues.
The Nostradamus Project is founded and run by Göteborg Film Festival with Lead partner Film i Väst and with additional support from Nordisk Film & TV Fond, Västra Götalandsregionen, Creative Europe/MEDIA and Kulturakademin.
The report can be downloaded here.
We’re used to one year’s progress being subtle and mild. This year’s rude pandemic awakening has accelerated the structural changes already underway. Johanna Koljonen’s Nostradamus Report 2021 takes a look at the impact five years ahead in terms of collapsing windows and the transformation into a content releasing landscape, shaped in a common effort among virtually every stakeholder in the industry.
In a future perspective, theatrical exhibition will be diminished as a market, but revitalised as a dynamic and influential part of film culture. Five years from now, virtual production will have normalised across the industry, unlocking opportunities and artistic innovation. Other main topics in the report include strong European stories crossing language barriers, and how to keep delivering to the aging traditional audience while appealing to the TikTok generation of viewers and talent.
A special section looks at the European industry in the context of this year’s implementation of the AVMS directive. “Growth in the TV marketplace will compensate for the challenges in feature distribution. But it’s important not to get complacent! When the whole landscape is shifting at the same time, anyone who isn’t actively innovating may find themselves sidelined.” says Johanna Koljonen, author of the Nostradamus Report.
This year’s interview subjects were: Alex Stolz/ Founder, Future of Film, and Head of Film, usheru
Founder and Head of Film at Future of Film, Ari Tolppanen/ Investor and Chairman at Aristo-Invest, Brian Newman/ Producer, Consultant, Founder at Sub-Genre, Elisa Alvares/ Corporate Finance Consultant, Jacaranda Consultants, Filippa Wallestam/ EVP and Chief Content Officer at NENT Group, Mariana Acuña Acosta/ CPO & Co-founder at Glassbox Technologies, Marike Muselaers/ Co-CEO at Lumiere Group, Roberto Olla/ Executive Director at Eurimages, Walter Iuzzolino/ CEO at Eagle Eye Drama. In addition, a special update on the progress of the implementation of the AVMS directive has been written (from the report) by Petri Kemppinen, founder P1 Kemppinen.
The Nostradamus report was followed by a conversation with Tomas Eskilsson, Head of Strategy at Film i Väst on their upcoming European report on public financing, Public Funding at a Crossroads. The report is a research project from Film i Väst in collaboration with Cine-Regio and Nostradamus.
